Little Debbie is making quite a stir on Twitter with a post last week that said simply, “One Gotta Go Forever,” with photos of its iconic Oatmeal Creme Pies, Christmas Tree Cakes, Nutty Buddy and Honey Buns varieties. Even Capt. Kirk responded with a series of teary-eyed emojis: “How about none of the above?” William Shatner shouted into the Twitterverse, a rallying cry for the thousands of fans who chimed in with their displeasure.
Collegedale, Tenn.-based McKee Foods created the purely hypothetical (not actionable) Twitter campaign with the hashtag #onegottago to engage its fans. And did it ever: As of the publishing of this article, almost 8,000 Little Debbie devotees had responded, many in a panic. “I cannot make it without Nutty Bars,” said one Twitter user. “Don’t do this Little Debbie, take me instead,” said another.
“This was a social-media engagement opportunity that (from the start) was purely hypothetical, and none of those products are going anywhere,” Mike Gloekler, corporate communications and public relations manager for McKee, told Convenience Store Products. “It was simply a way to engage with consumers/fans on Twitter, with no deadline set [around obtaining feedback] because we certainly didn’t think it would get legs and run off like this. It has proven to be very popular. Our social team tells me that a follow-up post is coming that should reveal how Twitter users voted.”
Click through to view the four on-the-spot varieties, as well as hilarious Twitter fan testimonials about how important, or unimportant, each is to them.