Takis brand extension

Packaged snacks
Brand expands its Fuego line into five new snack categories.

Takis is expanding into five new snack categories with the launch of Takis Waves, a line of ridged potato chips; Takis Watz, a crunchy cheese snack; Takis Pop ready-to-eat popcorn; Takis Stix, for fans of corn snack sticks; and Takis Hot Nuts, which offers spicy intensity with each peanut-filled bite. Each variety will initially be available in Takis’ Fuego flavor. The packaging also highlights the return of the Takis Heat-O-Meter, an icon that allows consumers to gauge product intensity, maker Barcel USA says. 

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