Homes rely on strong curb appeal to get sold, and c-store retailers depend on the same concept to close their own deals. Tantalizing foodservice displays with warm lights and colorful graphics entice customers to sample an entrée.
A growing number of c-store retailers are assuming a higher financial stake with their in-store tobacco displays, and the added responsibility is yielding more dynamic units that offer flexibility for an evolving category.
Snacking is now considered a “mega category” by Nielsen, with $374 billion in annual global sales. The United States alone accounts for 31% of that pot o’ gold, with a growth rate of 2% annually. How can c-stores ensure they’re staying relevant to evolving snacking needs?
A pillar of the overall confection category, gum has been heading south from a dollar and unit perspective for some time. And while manufacturers are attempting to change direction with new products, all that innovation is part of the problem.