Led by nicotine pouch innovation, smokeless tobacco products are growing mightily in convenience, where pouch dollar sales jumped 470% in the first half of 2020, according to Nielsen data for a 6-month period ending July 2020.
Of course, the nicotine pouch segment is still relatively new, having entered the market only the last couple of years.
Total other tobacco product (OTP) unit sales were up 7% in convenience stores for a 24-week period ending May 30. Moist snuff declined 5.9%, according to Nielsen.
Leading the pouch segment is Richmond, Va.-based Swedish Match’s Zyn, the first nicotine pouch brand sold in the United States. It accounts for 76% of total nicotine pouch can volume after having been introduced in test markets in Denver and the West Coast in 2016.
Meanwhile, Swisher in October announced a consolidation of its broad smokeless tobacco portfolio under Fat Lip Brands. With a mix of classic brands and modern-day favorites in moist snuff, chewing tobacco and dry snuff, Fat Lip Brands represents an ongoing evolution within Swisher to align its businesses and brands to better serve its wholesale and retail customers as well as its adult consumers, the company said.
Read on for a snapshot of 8 more recent tobacco-product launches landing in the convenience channel.