White Owl Swirl Triple Grape

Flavored cigar

Product rollout will accompany new consumer loyalty program

The latest innovation in Swedish Match’s White Owl cigar line is White Owl Swirl Triple Grape. Triple Grape blends the flavors of red, black and green grapes, complementing White Owl’s triple wrapper, the company says. Triple Grape will arrive in stores nationwide in early January. The cigars are available in “2 for 99¢” and “Save on 2” formats. In connection with the product launch, Swedish Match will introduce a new consumer loyalty program: White Owl Bird Bucks, redeemable for exclusive White Owl merchandise. Swirl Triple Grape items will offer consumers the chance to earn triple points on the back panel of all products.

Company details

Swedish Match North America

Swedish Match develops, manufactures and sells market-leading brands in the product areas Snus and moist snuff, other tobacco products (U.S. mass market cigars and chewing tobacco) and Lights. Some of our well-known brands in the U.S. include Red Man, Timber Wolf, Longhorn, General, Garcia y Vega, Game, and White Owl. For more information visit the www.whiteowlcigar.com or www.swedishmatch.com.

http://www.whiteowlcigar.com