Health, wellness and energy products within convenience are compact and easy to merchandise, and retailers with an inside track on the broad category find a home for shots, supplements, vitamins, mints and more across several store hot spots, including check stand and strategic end-cap display.
The various health/wellness/energy segments reported a mixed bag of results recently. For the 52-week period ending Aug. 7, 2022, energy shots across convenience were a $628 million market, growing in dollars a paltry 0.2% and losing 2.3% in units, according to Chicago-based IRI. Leading brands included 5 Hour, Tweaker, VPX, Red Dawn and Vital.
Energy drink mixes lost 26.6%, liquid drink enhancers 20.6%, while vitamins gained 7.6%, led by liquid vitamins/minerals at 32%-dollar growth. Multi-vitamins expanded dollar growth by 4.3%, according to IRI.
Read ahead for six newer health/wellness and energy-related products to join the convenience channel ranks.