9 Leading Gum Offers

Gum

Some new chewing-gum varieties are being lauded for including a host of wide-ranging and unique advantages. Features such as sugar-free and sour, front-end bulk packaging, energy-inducement qualities, crossover brand leveraging, flavor extensions, vitamins and teeth whitening are chief among them.

Chicago-based Wm. Wrigley Jr. Co. recently introduced two new products—Orbit White and Doublemint Perfectly Sweet—each with unique new innovations. It also unveiled  its “Chew to a Better You” marketing campaign intended to encourage consumers “to incorporate sugar-free gum into their health and wellness routine to promote balance through mindful consumption.”

Click through to view those and other chewing-gum innovations. 

Topps Co.’s Bazooka Sugar Free Bubble Gum

Topps Co.’s Bazooka Sugar Free Bubble Gum

Topps Co.’s Bazooka Sugar Free Bubble Gum in a to-go cup contains 60 pieces of sugar-free gum and includes a pullout comic with a variety of games and puzzles. Bazooka Sugar Free also collaborated with Disney’s “Frozen” and Marvel’s “Avengers” on a 22-piece tube. The tube comes in classic Original and all-new Blue Razz flavors.

Energy Bombs

Energy Bombs

Energy Bombs chewing gum contains 5 calories per serving with 40 milligrams of caffeine. One piece provides the same amount of caffeine as a half-cup of 8-ounce energy drink, the company says. The gum—available in Mint and Cinnamon—also contains essential vitamins, including vitamins B12 and B6 and taurine. 

Juicy Drop Gum

Juicy Drop Gum

Juicy Drop Gum allows consumers to use sour gel to continually boost and extend the gum’s flavor. Juicy Drop Gum made its debut early this year in four flavors: Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast, with each tray containing 16 packs and each pack coming with an easy-access gel flavor booster and eight pieces of gum. 

Wrigley sour gum

Wrigley sour gum

With sour outpacing category growth the past few years, Wrigley is leveraging brands across both chewing gum and confections with Juicy Fruit Sour Green Apple and Juicy Fruit Bubble Gum Sour Watermelon, as well as Skittles Sweet & Sours, Starburst Sweet & Sours and 5 gum Flood Sour Strawberry.

Extra gum bulk pack

Extra gum bulk pack

Wrigley also is launching what’s known to be the category’s first front-end bulk pack in stick form with Extra gum. Flavors include Extra Spearmint and Extra Polar Ice. The front-end bulk gum segment is the fastest-growing segment in the gum category, having doubled in size over the past five years, according to the company.

Trident Unwrapped

Trident Unwrapped

A wrapper-free gum, Trident Unwrapped is available in a convenient car-cup format in Original, Spearmint, Tropical Twist, Watermelon Twist flavors. 

Apollo Strength & Energy Gum

Apollo Strength & Energy Gum

Apollo Strength & Energy Gum is regarded as a healthy, quick and portable source of energy. The gum contains zero sugar and is said to provide increased focus and concentration. One piece of Apollo Strength & Energy Gum is equivalent to one 250-mL energy drink. The product provides portable energy for hours, according to the manufacturer.

Wrigley’s Orbit White

Wrigley’s Orbit White

Wrigley’s Orbit White is proven to remove stains and whiten teeth. The sugar-free gum boasts 35% fewer calories as the calorie content has been reduced from 8 to 5 calories per two-piece serving.

Doublemint Perfectly Sweet Gum

Doublemint Perfectly Sweet Gum

Wrigley launched Doublemint Perfectly Sweet Gum—a new choice for consumers seeking gum without artificial sweeteners, artificial flavors or colors. Doublemint Perfectly Sweet is sweetened with real sugar and provides the trusted flavor expected from Doublemint gum.