Three Reasons Chocolate Sales Are Growing in Your Stores

81% of Americans are eating chocolate—and that number is growing

Everything is coming up chocolate.

The U.S. chocolate candy market is bullish. With 81% of American consumers eating chocolate, sales of chocolate candy in the United States are expected to exceed $26 billion by 2018, a first for the industry, according to Rockville, Md.-based Packaged Facts.

In 2015, sales will hit $22 billion. That leaves roughly $4 billion for the taking, of which convenience stores should expect a piece. Given the strong pace of innovation and an influx of creative new suppliers, stores should see a steady flow of new products to engage their customers.

Here are just three factors behind chocolate’s sweet success, according to Packaged Facts’ report, “Chocolate Candy in the U.S., 10th Edition”:

  1. The market has continued growing despite the volatile economic climate, proving customer devotion.
  2. The sentiment around chocolate is that it’s an accessible luxury and allows customers to trade up to more premium products at minimal expense.
  3. Research supports cocoa as a superfood with multi-dimensional nutritional benefits. Consumers perceive that chocolate is a guilt-free indulgence, which will ultimately drive more consumption.