The lines are officially blurred.
What was once a “convenience store” could just as easily be called a quick-service restaurant (QSR) today.
Plus, c-store foodservice patrons don’t always know the difference. Responses to Technomic’s latest Consumer Brand Metrics survey of c-store guests reveal that many consumers rate c-store foodservice better than the QSR competition for taste, flavor, quality and craveability. Retailers are beating restaurants at their own game.
Among the 27 c-store brands in the survey, the desire to have a satisfying meal at a convenience store surpassed the need for convenience. In fact, 36% of c-store guests said they valued the food experience, which includes satisfaction, novelty and a personal connection. Compare that to convenience attributes (affordability and speed), which had an average rating of 34%.
Convenience stores are officially stepping on QSR turf—and now there are numbers to prove it.
OVERALL FOOD TASTE AND FLAVOR
Rutter’s Farm Stores: 97.1%
Family Express: 96.6%
Overall c-stores: 91.1%
Overall QSRs: 90.7%