5 Hour Energy Sour Apple shots
Coming in September, 5-hour Energy is adding a new flavor to its line: Sour Apple Extra Strength. The variety will bear a camouflage wrapper and target hunters, fishermen and other outdoor enthusiasts in time for hunting season. Sour Apple Extra Strength 5-hour Energy will be available in pack sizes and displays suitable for any class of trade including convenience, food, drug, mass and specialty retail. The company is undergoing an aggressive marketing campaign to promote the new flavor, including television and social media targeting outdoor enthusiasts.