8 New Functional Drinks and Shots

energy drinks

A new report predicts the overall wellness drink market, which is quite broad-based, will reach $208 billion by 2024.

Hitting this mark would yield a compound annual growth rate of 8.66% during the five-year forecast period, according to the Functional Beverage Market—Growth, Trends and Forecast (2019-2024) report from Research and Markets, a diversified consulting firm based in Dublin.

Read ahead for a snapshot of eight new releases across health, wellness and functional beverages/shots that made a splash during the second half of 2019.

Photograph: Shutterstock

1. Good Culture LLC

Good Culture

Good Culture LLC’s Wellness Probiotic Gut Shots are USDA-organic drinks that combine the probiotics contained in cultured kefir with functional ingredients such as turmeric, matcha and collagen, including 50 billion live and active cultures. Four varieties (3.4 ounces each) are availbale: Pineapple + Turmeric, which supports brain function and joint health; Vanilla + Collagen, which strengthens hair, skin and nails; Chai + Matcha, which creates calm, focused energy for the mind and body; and Chocolate + Chaga, which boosts energy and bolsters immunity.

Photograph courtesy of Good Culture LLC

2. Nutrabolt

nutrabolt c4

Nutrabolt, a nutritional life science company offering preworkout and intra/post-workout recovery products, is offering C4 Ultimate, C4 Extreme, C4 Extreme Natural Zero and C4 Gummies performance products. Powered by CarnoSyn beta-alanine, BetaPower and other key ingredients that support energy, mental alertness and improved performance, the C4 lineup encompasses nine flavors—all with zero sugar, zero sodium, zero carbs and zero calories.

Photograph courtesy of Nutrabolt

3. Koios Beverage Corp.


A canned nootropic beverage that promotes brain health and provides other natural organic compounds to improve productivity, Koios Beverage Corp.'s Koios contains ingredients such as medium chain triglycerides, electrolytes, alpha-GPC and natural caffeine from green tea. It’s noted for taking a science-based approach to nutrition and human optimization, the company says. Koios is available for an SRP of $2.98 per can.

Photograph courtesy of Koios Beverage Corp.

4. Oxigenesis

Cherry Bo2mb

Oxigenesis recently debuted Cherry Bo2mb, a sustainable energy-drink powder combining natural ingredients with cherry flavoring. Created for consumers looking for an alternative to energy drinks, Cherry Bo2mb is vegan, certified drug-free and free of preservatives and artificial colors and flavorings. The supplement is available in powder form that mixes into protein drinks and smoothies or can be shaken into 16 to 20 ounces of water. The product is available in packs of three for an SRP of $10 or in boxes of 18 for an SRP of $49.95.

5. Optimum Nutrition Inc.

Optimum Nutrition Inc.

Regarded as a sparkling hydration drink, Optimum Nutrition Inc.’s Essential Amin.o Energy Plus Electrolytes contains 5 calories and 100 milligrams of caffeine derived from natural sources—green tea and green coffee bean extract—with 5 grams of amino acids and electrolytes. Noted for supporting energy, focus, performance and endurance, the drink comes in eight flavors.

Photograph courtesy of Optimum Nutrition Inc.

6. Celsius Holdings Inc.


Celsius Holdings Inc.’s Celsius brand debuted a new flavor: Grapefruit Melon Green Tea. The variety offers vitamins with no sugar. It aligns with emerging grapefruit and citrus-forward trends, functioning as a zesty toner to Celsius’ sweeter Honeydew Melon flavor in the portfolio, the company says. The noncarbonated drink also targets a broad consumer base of energy drink users seeking better-for-you, functional energy.

Photograph courtesy of Celsius Holdings Inc.

7. Red Diamond Coffee & Tea

Red Diamond Coffee & Tea

Red Diamond Coffee & Tea is adding a ready-to-drink tea to its portfolio in Fortify Premium Cold Brew Tea. Providing a natural boost of energy with ingredients such as antioxidants and vitamins, Fortify Premium Cold Brew Tea is available in 16-ounce bottles and 12-count cases in three flavors: Green Tea with lemon, ginger and mint; Green Tea with hibiscus and cranberry; and Black Tea with mango and peach.

Photograph courtesy of Red Diamond Coffee & Tea

8. Numi

Numi Daily Super Shot

Numi Daily Super Shots from Numi Inc. are derived from organic teas, herbs, fruits, roots and spices blended to maximize flavor and function. The nutrient-dense shot comes in 2-ounce glass bottles in functional varieties such as Energy Lift (caffeine, energy and antioxidants); Golden Power (inflammation, hangover and immunity); Immune Support (antioxidants, immunity and well-being); Mind Tonic (focus, memory and mood); and Belly Bliss (digestion, bloating and gut health). Daily Super Shots are available for an SRP of $3.99 per bottle.

Photograph courtesy of Numi