Battle Creek, Mich.-based The Kellogg Co. recently named Steven Cahillane as the company's new CEO, replacing John Bryant, who stepped down after seven years at the helm of the cereal and snack maker. Bryant will continue as executive chairman of the board until March 15, 2018.
Cahillane most recently was president and CEO of Bohemia, N.Y.-based The Nature’s Bounty Co., a vitamin and nutritional-supplement manufacturer, and he has held senior positions with The Coca-Cola Co., most recently as president of Coca-Cola Americas. He was also affiliated with beer giants Coors and Anheuser-Busch InBev.
The move coincides with Kellogg’s shift from processed foods toward reformulating brands such as Special K cereal, which will soon be infused with probiotic ingredients. Competitors such as General Mills and Post have also cut costs and changed strategies as consumer trends shift.
“Kellogg is an incredible company with a rich legacy and iconic brands that are beloved around the world,” Cahillane said in a press release. “It will be my privilege and honor to work with such a talented group of employees as we pursue the tremendous growth opportunities before us.”
Click through to learn more about Kellogg’s CEO transition, challenges and opportunities, and perhaps how a more indelible strategy emphasizing portable, functional and nutritional products could affect convenience retailers’ category-management endeavors for 2018.