Ieva Grimm

Ieva Grimm, Synerge

Ieva Grimm, an industry insider for more than 15 years, spends her time working side by side with retailers in the convenience industry helping drive growth and profitability.

store window signage

What you do with your signage is more important than how much you have


If a product in your store is not selling, "you need to let it go."

beverage out-of-stock

Managers don’t need to be responsible for the selection of new products or the removal of underperformers, but they are the gatekeepers of the store.

Scanning a Product

What’s the best way to determine the viability of a new product? Our category-management expert helps us with a new-product conundrum.