Expected to register year-over-year revenue growth of just less than 15% across North America and Europe, the global kombucha beverage market is likely to exceed $1.8 billion in 2019, according to a new Future Market Insights (FMI) intelligence study.
Prominently driven by rising awareness about its health benefits and originality of taste, fermented kombucha “reserves impressive growth” in consumption volume over the next few years, according to FMI, a provider of market intelligence and consulting services, with U.S. headquarters in Valley Cottage, N.Y.
North America and Europe’s cumulative share of the global kombucha landscape is nearly 50%, according to FMI.
Other than specialty stores that account for a dominant share of kombucha market value, the report forecasts growing sales of kombucha at supermarket, c-store and health foods channels. “As kombucha is gradually solidifying its position within the beverages category, industry experts are projecting that kombucha might appear on restaurant and bar menus eventually,” the report said.
Click through for a glimpse at recent activity within the kombucha space.