6 Moves in the Kombucha Space


Expected to register year-over-year revenue growth of just less than 15% across North America and Europe, the global kombucha beverage market is likely to exceed $1.8 billion in 2019, according to a new Future Market Insights (FMI) intelligence study.

Prominently driven by rising awareness about its health benefits and originality of taste, fermented kombucha “reserves impressive growth” in consumption volume over the next few years, according to FMI, a provider of market intelligence and consulting services, with U.S. headquarters in Valley Cottage, N.Y.

North America and Europe’s cumulative share of the global kombucha landscape is nearly 50%, according to FMI.

Other than specialty stores that account for a dominant share of kombucha market value, the report forecasts growing sales of kombucha at supermarket, c-store and health foods channels. “As kombucha is gradually solidifying its position within the beverages category, industry experts are projecting that kombucha might appear on restaurant and bar menus eventually,” the report said.

Click through for a glimpse at recent activity within the kombucha space.

Photograph: Shutterstock

1. Starbucks Evolution Fresh

evolution fresh organic celery glow

In August 2018, Starbucks stepped into the kombucha fray, expanding its Evolution Fresh juice line of cold-pressed juices with Evolution Fresh Organic Kombucha. Flavors include Ginger Lemon Honeycrisp, Mango Pineapple, Ginger Greens, Spicy Greens, Pink Grapefruit and Turmeric Pineapple Coconut. It is available in seven major U.S. cities: Boston, Chicago, Los Angeles, San Francisco, San Diego, Seattle and New York. The line will eventually expand to additional markets. Evolution Fresh Organic Kombucha is available in 15.2-ounce glass bottles.

Photograph courtesy of Starbucks

2. Koe Organic Kombucha

koe kombucha

Glass bottles are the favored packaging format for kombucha, making up more than 70% share of the kombucha market value, according to FMI. However, the report offers a positive revenue growth outlook for kombucha cans in the near future. One example is Koe Organic Kombucha. Plump, ripe blueberry joins fresh ginger to create the brand’s Koe Blueberry Ginger offering.

Photograph courtesy of Koe

3. Rise Kombucha

rise kombucha

Rise Kombucha recently entered Northeastern U.S. markets. The first and leading Canadian kombucha company recently unveiled a new state-of-the-art production facility in Montreal. True to its core philosophy, Rise Kombucha continues to craft an authentic, raw and unpasteurized kombucha using high-quality ingredients. Its first U.S. distribution points are Vermont and New York.

Photograph courtesy of Rise Kombucha

4. Bucha Live

kombucha bucha

Probiotic-rich Bucha Live Kombucha contains real kombucha with a balance of sweet and sour. Available flavors include Blood Orange, Grapefruit Sage, Guava Mango, Raspberry Pomegranate and Yuzu Lemon. They come in 16-ounce bottles and do not require refrigeration.

Photograph courtesy of Bucha Live

5. Health-Ade

health ade kombucha

According to the FMI study, flavored kombucha accounts for about 25% of total market value, of which herbs, spices and berries are particularly popular. The Health-Ade Kombucha lineup recently expanded with Jalapeno-Kiwi-Cucumber, which pairs cold-pressed organic jalapeno, kiwi and cucumber juices with Health-Ade’s signature kombucha for a well-balanced brew with a hint of heat. Jalapeno-Kiwi-Cucumber is fermented in glass to prevent plastic or metal leaching, resulting in a smooth, bubbly and low-sugar kombucha, the company says.

Photograph courtesy of Health-Ade

6. KeVita

kevia blue basil and roots beer

Helping anchor KeVita’s Master Brew Kombucha lineup are Blueberry Basil and Roots Beer flavors—two of 13 in the portfolio. Blueberry Basil combines floral blueberry with a basil kick, while Roots Beer is a take on root beer soda. The nonalcohol kombucha contains live probiotics, active cultures, organic acids and organic caffeine, with 35 calories per 8-ounce serving.

Photograph courtesy of KeVita