7 New Bottled-Water Options

bottled water

The bottled-water segment has witnessed robust growth across most subsegments, including fruit-flavored, ionized alkaline, natural spring, sparkling, vitamin-enhanced and even coconut water.

One bona fide pacesetter is sparkling water, which registered 70% growth from 2011-2016 and is expected to reach $3.1 billion in sales by 2022, according to research firm Euromonitor.

With increased volume comes a proliferation of single-use plastic bottles, raising the stakes on corporate responsibility via recycling initiatives. Nestle Waters North America responded in early December when it announced it will achieve 25% recycled plastic across its U.S. domestic portfolio by 2021, with its sights set on 50% by 2025.

“We want to take the ‘single’ out of ‘single-use’ bottles. Our bottles were never meant to be thrown in the garbage; we carefully design them to be collected, recycled and repurposed,” said Fernando Merce, president and CEO of Nestle Waters North America. “PET plastic is a valuable resource that, if recycled properly, can be used to create new bottles again and again.”

With so much going on in the segment, here’s a look at several recent rollouts in packaged water.

Photograph: Shutterstock

1. Nestle Waters North America

nestle waters sparkling

In early 2018, Nestle Waters North America rolled out new packaging across its sparkling water line encompassing regional brands Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead, including a new bottle design and its first canned products. The fruit-enhanced flavors have been expanded to include Lively Lemon, Lemon Lime, Zesty Lime, Orange, Summer Strawberry, Raspberry Lime, Black Cherry, Simply Bubbles, Triple Berry and Pomegranate Lemonade. All are made with natural ingredients and are free of calories, sugar, sweeteners and colors to complement the 100% natural spring water.

Photograph by Convenience Store Products Staff

2. Harmless Coconut Water

harmless harvest coconut water

Made in Thailand using water sourced from organic, young coconuts, Harmless Coconut Water is USDA-certified organic and is regarded as the first coconut water to be Fair for Life fair-trade certified. Sustainably sourced from organic farming initiatives, Harmless Coconut Water is the result of a proprietary extraction and filtration process that preserves flavor. Coconut water contains naturally occurring variations in levels of antioxidants, such as polyphenols.

Photograph courtesy of Harmless Coconut Water

3. Hint Inc.

hint kids

Hint Kids flavored waters from Hint Inc. feature a fruit taste that appeals to children, according to the company. The zero-calorie drinks are available in 6.75-ounce Tetra Pak boxes and BPA-free bottles. Flavors include apple, blackberry, cherry and watermelon. Hint waters are non-GMO and vegan, and they contain no MSG, nuts, soy or gluten, as well as juice, sugar, diet sweeteners, colors and preservatives. 

Photograph courtesy of Hint Inc.

4. Polar Beverages

polar nordic frost

Made with real fruit juice, new Polar Sparkling Frost Nordic Berry from Polar Beverages meets the growing demand of adult consumers seeking calorie-free refreshment with pick-me-up benefits of caffeine, the company said. It’s also made with natural flavors, vitamins and antioxidants. Packaged in 17-ounce bottles, Polar Sparkling Frost Nordic Berry joins eight existing flavors in the lineup.

Photograph courtesy of Polar Beverages

5. S.Pellegrino

san pellegrino

Nestle Water North America's S.Pellegrino brand now comes packaged in slim cans. S.Pellegrino Sparkling Natural Mineral Water delivers a mix of bubbles and a fine mineral balance, according to the company. The new 330-mL cans draw inspiration from the classic S.Pellegrino bottles.

Photograph courtesy of Nestle Waters North America

6. Little Villager

little villager

Villager Goods debuted Little Villager juice drinks, a flavored, low-in-sugar organic beverage for kids. The no-sugar-added drinks contain 40% juice and come in three flavors: Apple Juice, Pink Lemonade and Fruit Punch. The company also markets 9.5 pH ionized Village Alkaline Water.

Photograph courtesy of Villager Goods

7. Resource Natural Spring Water

resource natural spring water

Underscoring its commitment to recycled materials, Nestle Waters North America relaunched its Resource Natural Spring Water and its Pure Life purified water brand in 100% recycled plastic (rPET). Resource is one of the first premium natural spring water brands to offer a 100% rPET bottle nationwide, according to the company. The redesigned Pure Life bottle is available in a 700-mL size, and the Resource bottle comes in 700-mL and 1-liter sizes.

Photograph courtesy of Nestle Waters North America