The bottled-water segment has witnessed robust growth across most subsegments, including fruit-flavored, ionized alkaline, natural spring, sparkling, vitamin-enhanced and even coconut water.
One bona fide pacesetter is sparkling water, which registered 70% growth from 2011-2016 and is expected to reach $3.1 billion in sales by 2022, according to research firm Euromonitor.
With increased volume comes a proliferation of single-use plastic bottles, raising the stakes on corporate responsibility via recycling initiatives. Nestle Waters North America responded in early December when it announced it will achieve 25% recycled plastic across its U.S. domestic portfolio by 2021, with its sights set on 50% by 2025.
“We want to take the ‘single’ out of ‘single-use’ bottles. Our bottles were never meant to be thrown in the garbage; we carefully design them to be collected, recycled and repurposed,” said Fernando Merce, president and CEO of Nestle Waters North America. “PET plastic is a valuable resource that, if recycled properly, can be used to create new bottles again and again.”
With so much going on in the segment, here’s a look at several recent rollouts in packaged water.