Do you know why some of your customers prefer Nestle Pure Life Bottled Water over Aquafina? Or Colgate Total Advanced Pro-Shield toothpaste over Oral-B?
A recent Nielsen survey of 1,176 Hispanic and white non-Hispanic U.S. consumers of health and wellness-type products has helped shed some light on what influences purchasing habits across demographics. Additional insights were also gleaned from The 2016 Harris Poll EquiTrend Study, based on a sample of 97,120 U.S. consumers ages 15 and older who were surveyed online between late December 2015 and Feb. 1, 2016. The total number of brands rated was 3,837.
The studies show that Hispanics—in addition to Nestle Pure Life—view Honey Bunches of Oats in high regard. White non-Hispanics prefer Aquafina and Cheerios. Avocados from Mexico and Oral-B are the only two brands common to both lists.
The following is a list of eight brands that landed in the respective top 10 lists for both Hispanics and white non-Hispanics in the realm of health and wellness product purchasing.