8 Popular Healthy Products for a Diverse Clientele

Avocado

Do you know why some of your customers prefer Nestle Pure Life Bottled Water over Aquafina? Or Colgate Total Advanced Pro-Shield toothpaste over Oral-B?

A recent Nielsen survey of 1,176 Hispanic and white non-Hispanic U.S. consumers of health and wellness-type products has helped shed some light on what influences purchasing habits across demographics. Additional insights were also gleaned from The 2016 Harris Poll EquiTrend Study, based on a sample of 97,120 U.S. consumers ages 15 and older who were surveyed online between late December 2015 and Feb. 1, 2016. The total number of brands rated was 3,837.

The studies show that Hispanics—in addition to Nestle Pure Life—view Honey Bunches of Oats in high regard. White non-Hispanics prefer Aquafina and Cheerios. Avocados from Mexico and Oral-B are the only two brands common to both lists.

The following is a list of eight brands that landed in the respective top 10 lists for both Hispanics and white non-Hispanics in the realm of health and wellness product purchasing.  
 

Nestle Pure Life Bottled Water

Nestle Pure Life Bottled Water

The top brand on Hispanic consumers’ buying list when it comes to bottled water is Nestle Pure Life, which now offers Exotics Sparkling Water in four flavors—Mango Peach Pineapple, Key Lime, Strawberry Dragonfruit and Tangerine. 

Colgate Total Advanced Pro-Shield Toothpaste

Colgate Total Advanced Pro-Shield Toothpaste

When you stock your HBC section, consider Colgate Total. It is the brand preferred by Hispanic consumers. It “can have a positive effect on your overall health,” according to the Colgate-Palmolive Co. It’s FDA-approved and American Dental Association-accepted to help prevent gingivitis. 

Avocados from Mexico

Sabra Guacamole

From 1997 through 2007, the Mexican Hass avocado industry has experienced rapid expansion in the United States. The total volume of avocados sold in the United States in 2005 was almost 803 million pounds and jumped to 1.7 billion pounds in 2014. In addition to Avocadoes from Mexico, another viable option for your customers who need an avocado fix is Sabra Guacamole Grab N’ Go (Sabra Dipping Co.) made with ripe and fresh Hass avocados and paired with crispy Frito-Lay Tostitos Rolls tortilla chips. 

Dannon Activa Yogurt

Dannon Activa Yogurt

From a health and wellness standpoint, Dannon Activa Yogurt ranked fifth with Hispanic consumers. Earlier this year, Dannon, Danimals and Oikos yogurts were being made only with non-GMO ingredients. In 2017, the company plans to ensure that cows supplying Dannon’s milk for the three flagship brands will be fed non-GMO feed, a first for a leading nonorganic yogurt maker, according to the manufacturer. 

Dole Fresh Produce

Dole Fresh Produce

Dole Fresh Produce is the top health and wellness product preferred by white non-Hispanics based on Nielsen’s survey of 1,176 U.S. consumers. Dole expanded its line of chopped salad kits and blends with two new kits that are enhanced with on-trend ingredients such as Brussels sprouts for added nutrition and crunch, the company says. The two new kits include Chopped Pomegranate Salad Kit and the Chopped Poppy Seed Salad Kit. Available in the refrigerated section, the SRP is $3.99 for each variety.

Green Giant Fresh Vegetables

Green Giant Fresh Vegetables

Green Giant Fresh Vegetables landed second on the top 10 list of white non-Hispanics in Nielsen’s survey along with Harris. Green Giant Vegetable Blends include Asian Vegetable Blend, Italian Vegetable Blend and Southwest Vegetable Blend

Quaker Oatmeal Hot Cereal

Quaker Breakfast Flats

Quaker Oatmeal Hot Cereal was high on the list, and one recent innovation that might be a compelling substitute is Quaker Breakfast Flats—crispy baked snack bars containing oats, real pieces of fruit, crunchy nuts, flax and sunflower seeds. Each serving of three flats has less than 200 calories per pack and 18 grams of whole grains. 

Aquafina bottled Water

Aquafina Bottled Water

Aquafina bottled water is preferred by white non-Hispanics, while Hispanic consumers reach for Nestle Pure Life. Why? It’s a burning question and both of the consumer camps must have their own subjective reasons for preferring one over another. It’s a vexing task for marketers and retailer to try and crack the preference code. As for Aquafina, it leveraged innovation based on its seven-step purification system. “It takes out the stuff other bottled water leave in,” the company website states.