5 Sweet-Snack Innovations

stacked cookies

Brick and mortar snack sellers have likely taken a hit since the coronavirus pandemic struck as consumers turned to online ordering and traditional impulse purchases suffered, according to Sally Lyons Wyatt, executive vice president and practice leader, client insights, for IRI.

In fact, U.S. sales of impulse-driven mints and gum brands took a double-digit hit. Mints fell 30% year-on-year at stores tracked by market researcher Nielsen in the 11 weeks ending May 16, 2020, while sales of gum fell 28%.

Most other snack subcategories, however, are expected to experience dollar sales prosperity as consumers look for ways to indulge. Read on for a review of five sweet snack innovations hitting the retail market recently.

Photograph: Shutterstock

General Mills

Dunkaroos cookie

As part of an ambitious relaunch after being off the market for some time, Dunkaroos cookie and icing combo from General Mills Convenience returned this spring to the retail marketplace, available in the brand’s most requested flavor: Vanilla Cookies and Vanilla Frosting with Rainbow Sprinkles. The dunk-able cookie/cracker variety is individually packaged in 1.5-ounce trays.

Photograph courtesy of General Mills

Flowers Foods

Tastykake Scoop Shop Cookies and Creme Brownies

Tastykake Scoop Shop Cookies and Creme Brownies from Flowers Foods Inc. are flavor-forward desserts that combine a fudge cake brownie with cookies and cream crunch. Tastykake Scoop Shop Cookies and Creme Brownies are available in single-serve packs for an SRP of $1.89.

Photograph courtesy of Flowers Foods


7Days’ Soft Croissant

A mini version of the 7Days’ Soft Croissant line, new 7Days Mini Croissant Pouches come in three flavors: Chocolate, Vanilla and Cherry & Vanilla, which is new to the full flavor line. The line is designed to appeal to individuals looking for a premium snack that’s both convenient and shareable. Five mini croissants come in a pouch.

Photograph courtesy of 7Days

Kellogg Co.

Pop-Tarts Pretzels

Pop-Tarts from Kellogg Co. has added Pop-Tarts Pretzels to its portfolio. It combines the sweetness of Pop-Tarts Toaster Pastries with a slight saltiness derived from a pretzel crust, the company said. Pop-Tarts Pretzels are available in Chocolate and Cinnamon Sugar flavors for an SRP of $3.49 per package.

Photograph courtesy of Kellogg Co.

Prairie City Bakery

Down Home Delights’ Delectable Dessert Bars

Inspired by homemade desserts, Down Home Delights’ Delectable Dessert Bars from Prairie City Bakery are individually wrapped for on-the-go consumption. Varieties include Chocolate Almond Coconut, Oatmeal Carmelita and Apple Cinnamon Crumble. The bars come have a 30-day ambient shelf life and come in 10-pack merchandisers. They have an SRP range of $1.59 to $1.79 per unit.

Photograph courtesy of Down Home Delights