Consumers with established value benchmarks related to their nutritional snack bar selections—such as chewy, crunchy, sweet, salty, nutty and fruity—are adding new items to the list. Suppliers are being tasked with delivering higher protein and clean, free-from ingredients, low to no sugar and fewer carbs to notch the sale.
The nutritional/intrinsic health value bar segment of the overall snack/granola category could use a consumer boost, if you go by c-store performance figures. Dollar sales fell 1.2% (to $574.4 million) and units dropped 4.1% in the 52-week period ending Sept. 8, 2019, according to Chicago-based IRI. The much larger consolidated snack/granola bar category fell 1.6% in c-store sales to $853.6 million.
According to Chicago-based Mintel’s Snack, Nutrition and Performance Bars (U.S. February 2019) report, bar brands “should be on guard for the expanding view of what constitutes a snack, and aim to keep their offerings relevant through the assurance of good taste, good value, convenience and nutritional benefit,” says Beth Bloom, associate director of food and drink for Mintel, and author of the report. “Bar makers and marketers will need to establish their unique selling points in order to stand apart from the competition.”
Read on for a look at several nutritional snack bars that have been finding a home in convenience retailers’ sets in 2019.