A robust 80% of U.S. consumers say they’d “be willing to sign a petition to allow” pumpkin spice products to be available throughout the year, according to a recent survey conducted by OnePoll and Green Mountain Coffee Roasters.
Pumpkin is becoming more than just a fall-season fancy: Sixty-eight percent of people surveyed said they begin craving pumpkin spice well before the fall season commences.
Dunkin’ and Starbucks have long capitalized on the enthusiasm, and recently the two brands accelerated the seasonal release of pumpkin-infused drinks and sweet snacks. Dunkin’ launched its lineup Aug. 21 nationwide, six days earlier than in 2018, according to a report in USA Today. Later that same week, Starbucks’ Pumpkin Spice Latte, one of the beverage forerunners of the pumpkin spice obsession, returned to the menu at its earliest date yet.
A growing number of shoppers are fueling the midsummer onset of pumpkin spice rollouts, said Genevieve Aronson, vice president of communications for Nielsen. “While the early arrival of all things pumpkin spice is a topic of social-media debate, early-season dollar sales of pumpkin spice products continues to deliver,” she said.
While 77% of those who plan on having something pumpkin spice-flavored expect to have it in the form of a coffee drink, the flavor is expanding into other treats, with 46% planning to consume pumpkin spice in cookies and 45% in cereals, Nielsen said.
Even Hormel Foods’ Spam brand is getting in on the action. Starting Sept. 21, consumers were able to purchase limited-edition Spam Pumpkin Spice on Walmart and Spam online stores, according to Food & Wine magazine.
Click through for a look at seven pumpkin-infused products that appeal to customer palates, allowing them to obtain their pumpkin fix across categories and beyond the fall.