7 Pumpkin-Propelled Product Offers

A robust 80% of U.S. consumers say they’d “be willing to sign a petition to allow” pumpkin spice products to be available throughout the year, according to a recent survey conducted by OnePoll and Green Mountain Coffee Roasters.

Pumpkin is becoming more than just a fall-season fancy: Sixty-eight percent of people surveyed said they begin craving pumpkin spice well before the fall season commences.

Dunkin’ and Starbucks have long capitalized on the enthusiasm, and recently the two brands accelerated the seasonal release of pumpkin-infused drinks and sweet snacks. Dunkin’ launched its lineup Aug. 21 nationwide, six days earlier than in 2018, according to a report in USA Today. Later that same week, Starbucks’ Pumpkin Spice Latte, one of the beverage forerunners of the pumpkin spice obsession, returned to the menu at its earliest date yet.

A growing number of shoppers are fueling the midsummer onset of pumpkin spice rollouts, said Genevieve Aronson, vice president of communications for Nielsen. “While the early arrival of all things pumpkin spice is a topic of social-media debate, early-season dollar sales of pumpkin spice products continues to deliver,” she said.

While 77% of those who plan on having something pumpkin spice-flavored expect to have it in the form of a coffee drink, the flavor is expanding into other treats, with 46% planning to consume pumpkin spice in cookies and 45% in cereals, Nielsen said.

Even Hormel Foods’ Spam brand is getting in on the action. Starting Sept. 21, consumers were able to purchase limited-edition Spam Pumpkin Spice on Walmart and Spam online stores, according to Food & Wine magazine.

Click through for a look at seven pumpkin-infused products that appeal to customer palates, allowing them to obtain their pumpkin fix across categories and beyond the fall.

Photograph: Shutterstock

1. Kellogg

Kellogg’s Pumpkin-Pie Flavored Rice Krispy Treats rolled out in mid-August. The seasonal products are marshmallow squares mixed with pumpkin-pie flavor and a drizzle of icing on top. In addition, Kellogg’s offers a Rice Krispy Treat recipe dubbed “Pumpkin Head Treats” for make-it-yourself treats.

Photograph: Shutterstock

2. Lancaster Colony

Westerville, Ohio-based Lancaster Colony Corp.’s Sister Schubert’s brand introduced pumpkin spice rolls. The rolls are made with real pumpkin, cream cheese and icing.

Photograph courtesy of Lancaster Colony

3. Hormel Foods

Hormel Foods’ Pumpkin Spice Spam is seasoned with cinnamon, clove, allspice and nutmeg. True to brand roots, Spam Pumpkin Spice “combines deliciousness with creativity, allowing the latest variety to be incorporated into a number of dishes, from on-trend brunch recipes to an easy, pick-me-up snack,” the brand’s website said.

Photograph courtesy of Hormel Foods

4. Starbucks

Starbucks’ signature espresso and steamed milk Pumpkin Spice Lattes celebrate the flavor combination of pumpkin, cinnamon, nutmeg and clove. Drinkers can get it topped with whipped cream and real pumpkin pie spices.

Photograph: Shutterstock

5. Sargento

The next best thing to pumpkin: pumpkin seeds. Sargento entered the refrigerated snack-kit category with Sargento Sunrise Balanced Breaks, which combine 100% real, natural cheese with ingredients such as maple pumpkin seeds, walnut oat granola and quinoa clusters. Four varieties are available: Natural Double Cheddar Cheese, Colby-Jack Natural Cheese, Natural Medium Cheddar Cheese and Monterey Jack Natural Cheese. Each contains 6 to 7 grams of protein.

Photograph courtesy of Sargento

6. Red Diamond

Red Diamond has offered limited-time Pumpkin Harvest Coffee for foodservice. The fall blend is 100% Arabica coffee with notes of pumpkin-pie flavor. The coffee has been packaged in 2.5-ounce fractional packs. Point-of-sale materials have also been made available.

Photograph courtesy of Red Diamond

7. Keurig

Keurig has found volume traction with its seasonal flavors. One is Green Mountain Coffee Pumpkin Spice fractional packs. For the seasonal drink, coffee is premeasured, helping operators serve Keurig’s coffee with consistent quality, the supplier said.

Photograph courtesy of Keurig